Drafted from the actual deal — transcripts, prior threads, open risks — and ready before your rep opens their next tab.
Latency
< 5 min after call
Grounded in
Transcript + threads + risks
Voice
Per-rep tone match
Steering
Free-text regeneration
Follow-ups are the moment where deals quietly die. The call ends, the rep gets pulled into the next thing, and by the time the email goes out it’s two days late and generic. CHRM closes that gap.
Within minutes of a call ending, CHRM drafts the follow-up using the actual conversation — the things the buyer said, the next step they agreed to, the document Maria asked for. Not a template with a name swapped in. The specific reply this specific deal needs.
Steerable, not autopilot.
Drafts land where the rep can review and edit. If something isn’t right, regenerate with free-text steering: "make it more formal," "lead with urgency," "shorten it to three lines." No prompt engineering, no rewrite from scratch.
Your voice. Not the AI’s.
CHRM matches the tone of follow-ups your team has sent before. Reps recognise their own writing in the draft and edit one paragraph instead of writing it cold at 6pm.
Grounded in the dealBuilt from transcripts, prior emails, and open risks, not a template substitution.
Sent in under 5 minutesDrafted before the rep’s next call starts. Sent from your CRM, in your voice.
Free-text steering“More formal,” “lead with urgency,” “shorter”. Regenerate without rewriting.
Multi-step sequencesFor deals that need a sequence, CHRM builds one across the next two weeks.
CHRMDrafted follow-up · staged from call
Personalised to the actual conversation. Ready to send four minutes after the call ended.
CHRM is the execution layer for CRM. After every sales conversation — a call, a demo, an email thread — CHRM fills your CRM fields, generates a personalised follow-up, and flags any deal risks. It sits between your conversations and your CRM. Your closers never log a field. Leadership always has accurate pipeline data.
OAuth, fifteen minutes. You connect your CRM, define which fields CHRM should populate, and link your AI note-taker. From that point every processed conversation flows directly into your CRM. No middleware, no manual steps. No credentials stored on our side.
CHRM currently supports HubSpot and Pipedrive. If Salesforce is your system of record, mention it on the intro call and we'll tell you honestly whether we can support your setup today.
No. CHRM works alongside your existing note-taker. They handle recording and transcription. CHRM takes the transcript and acts on it. If you don't use a note-taker, CHRM can process email threads and manually uploaded notes. Capture and execution are different jobs.
Most teams are fully configured and processing their first calls within one business day. Three steps: connect your CRM, define your field mappings, link your note-taker. We run a 30-minute configuration session with every new team so it works correctly for your exact setup from day one.
Gong and Clari are conversation intelligence. They tell you what's happening in your deals. CHRM acts on it. CHRM doesn't surface insight for humans to act on; it takes the action automatically. Gong is analysis. CHRM is execution. They solve different problems.
Completely. You define the exact fields you want CHRM to populate — custom fields, standard fields, deal stages, contact properties, anything in your HubSpot or Pipedrive. Most teams configure ten to twenty fields per deal record. We don't impose a template.
92–97% field accuracy on well-structured calls. Accuracy depends on conversation quality — calls where deal specifics are explicitly discussed produce near-perfect outputs. When information is ambiguous or not discussed, CHRM leaves the field empty rather than guess.
Five categories: missing decision-maker, budget uncertainty, competitive threat, timeline drift, and champion disengagement. Risk flags are surfaced inside your CRM, not buried in a call recording somewhere.
CHRM processes transcript data to extract structured deal fields and does not store raw conversation audio or video. Transcripts are processed then discarded. Only the extracted structured fields are written to your CRM. We integrate with your CRM and note-taker via OAuth; no credentials are stored on our servers.
Not yet. We're early, and a formal SOC 2 audit is ahead of us, not behind us. What's true today: CHRM connects to your CRM and note-taker over OAuth, stores no credentials, and discards transcripts once the structured fields are extracted. If your security team needs a formal review, ask on the intro call and we'll walk through exactly how we handle data.
$1,000 per AE seat per month. Every other seat — managers, RevOps, leadership — is free. The first thirty days are free for up to five AE seats. We don't do self-serve trials because a 15-minute configuration session is what makes CHRM work correctly from day one.
B2B sales teams with 5–50 account executives. At that scale CRM hygiene is a constant operational problem: large enough to matter for forecasting, small enough that you're not running a dedicated RevOps engineering team. Teams under 5 reps often find the admin manageable. Teams over 50 typically need enterprise CRM architecture we don't currently serve.
Book a call
Stay human. Let AI do the rest.
A twenty-minute call. Then a configured product, the same week. We don’t do self-serve onboarding. A short call lets us configure CHRM to your CRM fields, your deal stages, and the way your team actually works. If we’re not the right fit, we’ll say so before the second call.
