CHRM/Product
Product · CHRM
Capture. Structure. Activate. Iterate.
Twelve features, four steps. The full surface of CHRM, for the buyer who’s evaluating specific capabilities.
Capture.
Conversation in. Every channel. Automatically.
Structure.
Calls become structured deal data. Your fields. Your rules.
AI engagement summaries
Configure the structure, define the fields, set the tone.
→02CRM data hygiene & auto-population
Your fields, populated from every conversation, written back to HubSpot or Pipedrive, without anyone on your team logging a thing..
→03Buying-committee discovery & stakeholder mapping
Every name mentioned in every conversation, mapped to a role and an influence score, and written back to the deal record..
→04Industry classification
Classify every deal into your industry segments, with confidence scores and the signals CHRM used, for nurturing, ICP scoring, and segment reporting..
→05Product / catalogue recommendations
Build your catalogue with the columns you choose.
→Activate.
The next action happens. Follow-ups, risks, outreach.
Live risk detection
A live feed of every deal at risk, scored across five categories and surfaced with severity, source line, and the next action..
→02AI-drafted follow-up emails
Drafted from the actual deal — transcripts, prior threads, open risks — and ready before your rep opens their next tab..
→03Email sequences
Multi-step cadences, configured per deal or per organisation, with timing and conditions that respond to what’s actually happening in the conversation..
→04LinkedIn warm-up outreach
CHRM identifies every stakeholder, opens LinkedIn connections, and runs warm-up sequences alongside your closer’s active outreach.
→05Competitor intelligence
Register your competitors.
→Iterate.
CHRM learns. Your playbook gets sharper.
Platform & experience
The pages that aren’t a single feature — the workspace, the Chrome extension, team management.
Deals workspace
A tour of the main app: pipeline, deal detail, risk feed, inline insights.
→02Chrome extension
A browser extension that adds a Write-with-CHRM button to email composers in HubSpot and Pipedrive.
→03Team management & roles
Invite members, assign roles, control permissions across the organisation.
→Higher-level pages
The narrative around the surface.